Show it to Say it!


The Recycled Beauty is a photographic approach to make learning about waste diversion look interesting but also understandable. This is the essence of Recycled Beauty strategy;


Interesting =
bold / graphic / textural


Understandable =
Visuals are stripped to essentials


Paper cups aren’t just paper! Showing the visual of the plastic liner is much more memorable then reading about it. Recycled Beauty’s approach is a means to ween the municipality industry off of stock photography.
 HRRA_Callaway_Facebook  HRRA_Callaway_Twitter  HRRA_Callaway_Instagram  HRRA_Callaway_LinkedIn