Callaway says the Recycled Beauty photo campaign has brought her an enormous amount of gratification, “More than I would’ve ever expected from trash. Of all things “Trash!”
By carefully and methodically mixing textures, color and a variety of waste materials, Callaway’s photos glamorize waste diversion the way an ad agency might beautify a commodity. In fact, The Ad Club agrees with Callaway “Recycled Beauty” nabbed a silver medal at the Hatch Awards for marketing excellence.
