Callaway says the Recycled Beauty photo campaign has brought her an enormous amount of gratification, “More than I would’ve ever expected from trash. Of all things “Trash!”


By carefully and methodically mixing textures, color and a variety of waste materials, Callaway’s photos glamorize waste diversion the way an ad agency might beautify a commodity. In fact, The Ad Club agrees with Callaway “Recycled Beauty” nabbed a silver medal at the Hatch Awards for marketing excellence.

Left to Right 1) Recycled Beauty won a Hatch Award from Boston’s Ad Club (silver)! Photo by Ad Club 2) Yes, it’s a car! Scrap metal production photo by Jeff Stiles 3) Recycled Beauty pays a visit to Senator Warren’s office! Photo by Deirdre Higgins

 HRRA_Callaway_Facebook HRRA_Callaway_Twitter HRRA_Callaway_Instagram HRRA_Callaway_LinkedIn