Show it to Say it!
The Recycled Beauty is a photographic approach to make learning about waste diversion look interesting but also understandable. This is the essence of Recycled Beauty strategy;
Interesting =
bold / graphic / textural
Understandable =
Visuals are stripped to essentials
Paper cups aren’t just paper! Showing the visual of the plastic liner is much more memorable then reading about it. Recycled Beauty’s approach is a means to ween the municipality industry off of stock photography.
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