Show It To Say It!
The Recycled Beauty is a photographic approach to make learning about waste diversion look interesting but also understandable. This is the essence of Recycled BeautyÂ strategy;
bold / graphic / textural
Visuals are stripped to essentials
Paper cups aren’t just paper! Showing the visual of the plastic liner is much more memorable then reading about it. Recycled Beauty’s approach is a means to ween the municipality industry off of stock photography.